ABOUT BASE MARKETING
Helping Beauty
Businesses Grow
with Strategy, Creativity
& Experience.
With over 10 years of experience, our Digital Marketing Agency helps salons, clinics, and beauty brands attract more clients, grow revenue, and build lasting businesses.
MY STORY
Meet Nargis Cross
For more than a decade, I’ve worked exclusively with beauty, aesthetics and wellness businesses—helping salon owners, clinic founders and beauty brands grow through marketing, business coaching and strategic consulting.
I’ve worked with businesses at every stage, from independent salons to established brands, combining creative marketing with practical business strategy to help owners increase bookings, improve profitability and build stronger businesses.
Base Marketing was created because I saw too many agencies focusing on likes and followers instead of real business growth. Our approach is different—we focus on results that genuinely move your business forward.
Nargis Cross
FOUNDER & STRATEGIST
WHAT MAKES BASE MARKETING DIFFERENT
Marketing with Business Strategy
We don't just create content—we help you build a more profitable business.
Beauty Industry Specialists
Over 10 years working exclusively with salons, clinics and beauty brands.
Business Coaching & Consulting
Helping business owners improve pricing, profitability, systems and sustainable growth.
Done-For-You Marketing
From social media and paid advertising to websites, SEO and CRM automation.
Long-Term Growth
We're focused on building businesses that continue to grow—not chasing short-term trends.
Marketing with Business Strategy
We don't just create content—we help you build a more profitable business.
Beauty Industry Specialists
Over 10 years working exclusively with salons, clinics and beauty brands.
Business Coaching & Consulting
Helping business owners improve pricing, profitability, systems and sustainable growth.
Done-For-You Marketing
From social media and paid advertising to websites, SEO and CRM automation.
Long-Term Growth
We're focused on building businesses that continue to grow—not chasing short-term trends.
WHAT MAKES BASE MARKETING DIFFERENT
We help beauty businesses grow in every area that matters.
Our clients work with us because we understand business not just social media.
- Business Growth Strategy
- Pricing & Profitability
- Marketing Strategy
- Client Retention
- Customer Journey
- Sales Funnels & Lead Generation
- CRM & Automation
- Team Systems & Processes
- Launch & Promotion Planning
- Brand Positioning
FEATURED IN LEADING PUBLICATIONS
Content created by our founder has been featured in leading publications through the campaigns we create for our clients.
WHAT OUR CLIENTS SAY
HEAR FROM OUR CLIENTS
Real People. Real Results.